If you're like a lot of people then you've probably watched your fair share of television in your life. This also means that you've probably also seen your fair share of commercials. If that's the case, then we want you to try something right now. Think back to the most recent alcohol commercial you've seen. In fact, think of every alcohol commercial you've ever seen. Now tell us how many times you saw a person in those commercials take a drink of alcohol.
If you can't think of a time then you're not alone. That's because, here in the United States, beer and alcohol commercials don't show people actually consuming the product they are trying to pitch. It was a point that was quite openly made recently by Heineken in their ads featuring actor Neil Patrick Harris. So why don't beer commercials show people drinking it?